Smart City Entrepreneurs Present Proposals to Boost El Viso de los Pedroches Innovation Lab

The municipality of El Viso de los Pedroches (Córdoba) has taken a significant step towards enhancing its development as a tourism innovation lab. A face-to-face session was organized where entrepreneurs and collectives from smart cities presented their proposals and became acquainted with the town’s virtues and attractions.


February 8, 2024

Mayor Juan Díaz welcomed the attendees, showcasing El Viso’s notable tourist spots such as La Colada beach, Civil War shelters, the museum of artist Aurelio Teno, the local crafts center, and the Museum of the Auto Sacramental de los Reyes Magos, among others.

The session featured representatives from collectives and companies advancing smart cities, including 3Dalia, Amuraone, Goli Neuromarketing, Innovasur, IUrban, Novality, Novelingo, Smart City Cluster, Sepalo Software, and Torsa.

Beatriz Mora, business development director at Goli Neuromarketing, delivered a lecture titled “Artificial Intelligence at the Service of People.” She discussed the potential of AI to measure various aspects in urban settings, such as movement counts, visitors’ age, gender, nationality, travel companions, points of interest (via gaze tracking), movement flows, and emotions through non-verbal language, using cameras that collect data without capturing images.

Furthermore, a new brand image for El Viso and its strategy as a tourist destination were unveiled. Sara Fernández, director of marketing and communication at 3DALIA, presented this initiative alongside the town’s mayor.

The event, part of the Acelera Pyme initiative by the Ministry for Digital Transformation and Public Function, funded by the European Regional Development Fund, also featured presentations on potential proposals to launch the El Viso lab as a tourist innovation destination.

In conclusion, entrepreneurs had the opportunity to explore the tourist sites highlighted by Díaz and enjoy a networking lunch in the municipality.

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