Our primary brand element is a transparent cube with our name in the center. Crafted in Helvetica, optically kerned and manually spaced. But, is our name in front, inside or behind the cube? The magic is in the eyes of the beholder.
Our colorway is pure digital:
Black, White and Bright Red.
Accessible and easily attainable for anyone, on any type of device.
HEX # 00 00 00
R 00
G 00
B 00
Driven by the spatial order of width, height and depth, while fuelled by the perfectly timeless drawings of Helvetica, our kinetic identity works in any dimension.
Play around with these elements.
Challenge them. Use them as
stepping stones to collaborate in the transformation.
#clusterissmarter.
