The PITA participates together with the Tecnova Technology Center, Caparrós Nature and Hispatec in the creation of an operational group to define an innovative project. The objective is the creation of an information platform between the producer and the consumer through an intelligent labeling that allows to offer the final consumer a set of valuable and personalized information in the fields of sustainability, safety, quality, responsibility policies social and in general, data of assurance to the final consumer of good practices and promotion of healthy and environmentally sustainable foods.